Cass River to be a focus of ‘eco-tourism’ efforts in Thumb region

An aerial view of the 2016 Frankenmuth Auto Fest from September illustrates how the community makes use of its close proximity to the Cass River. A group of planners want to emulate the approach along the rest of the body of water. (Photo by John Cook)
An aerial view of the 2016 Frankenmuth Auto Fest from September illustrates how the community makes use of its close proximity to the Cass River. A group of planners want to emulate the approach along the rest of the body of water. (Photo by John Cook)

Seven counties in and around Michigan’s Thumb are banding together to promote regional “eco-tourism” that centers on the Cass River.
The so-called Regional Prosperity Eco-Tourism Group held its first meeting via conference call last week.
Tuscola County Commissioner Craig Kirkpatrick was on the call representing Tuscola County. Other participants included representatives from Huron, Sanilac, Lapeer, Genesee counties and more.
The idea is simple: Draw tourists to the region and focus on the Cass River as a primary attraction.
“Seven counties all interested in promoting eco-tourism are referencing the Cass River Greenways and our National Water Trail as what we can build off of…and the question is not only ‘Wow, you guys have really hit the ball out of park here’ with what we have in place, but then how do we market it?” (Read more)

(This story first appeared in the Dec. 21, 2016 print edition of The Tuscola County Advertiser and can be read in its entirety here.)

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